The fact is, social media marketing takes way more thoughtful, strategic effort than it sounds at first. You may or may not have the ability to bring on an intern for them. But what happens when they have to take vacation? What if they need a sick day, or just can’t keep up with the scale your business needs? They’re a one-person team, and running social is a lot. Yes, hiring a social media manager to your small business team can be a great way to kickstart your social media marketing ideas. Managing a company’s social media marketing takes time, dedication and almost around-the-clock attention. Why do we post this or that collection of videos or photos? How does it help? Will it be valuable? Are we able to remain excellent doing our own marketing while still maintaining normal business operations? The value of it became so effortlessly intrinsic to us so quickly that we may have forgotten to consider the why. Social came onto the scene and made everyone rethink everything from their photography skills and social status to their marketing and advertising. Crazy, impactful, wonderful, risky, time-consuming and value-creating social media. And then there was… Jess!” I feel that way about social media.
And then there was light and dark and ocean and birds and stuff.
Remember that birthday video Nick made for Jess on New Girl with the great opening line? The one narrated by Winston? “In the beginning, there was nothing.